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  • San Francisco, CA

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VP of Marketing Communications

ExecuNet • San Francisco, CA

Posted 7 days ago

Job Snapshot

Full-Time
Other Great Industries
Education, Health Care, Other
2

Applicants

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Job Description

The V.P. of Marketing Communications is charged with helping establish a scalable marketing communications strategy for a B2B SaaS business entering an accelerated growth stage. This is a rare opportunity to help build something from the ground up and see it grow quickly. Experience in fast-paced environments and a proven track record of building and leading high performance teams, preferably within a SaaS environment, is critical in this role.

Responsibilities:

  • Craft the positioning and brand narrative of Company and transform the brand narrative into actionable campaigns
  • Design and execute a marketing communications strategy that supports Company’s long-term brand and business goals
  • Own and manage all aspects of partner communications and customer communications with a focus on campaigns, content and strategy
  • Guide content marketing (i.e., blog, whitepapers, ebooks, newsletters, social media, webinars and email) strategy and its integration with other communications efforts
  • Develop and maintain relationships with technology and business reporters, increasing placement across all channels
  • Collaborate with sales, product marketing, field marketing, demand generation, content marketing, product and the executive leadership team to ensure an integrated, multi-channel approach
  • Partner with sales to ensure alignment on strategy, resources, and KPIs
  • Drive continuous evolution of our website from design, messaging and content strategy to support corporate goals
  • Develop & manage marketing budgets and forecasts

Requirements:

  • BA/BS degree required
  • 10+ years of experience in B2B enterprise software marketing required; SaaS experience highly desired
  • 5+ years of experience building and managing a team
  • Extensive experience in all forms of corporate and executive communication, messaging and content development
  • Detail-oriented, analytical and data-driven
Job ID: 481852
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