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Company Contact Info

  • Philadelphia, PA 19103
  • Ryan Palko

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Marketing Analyst

Computer Enterprises, Inc. (CEI) • Philadelphia, PA

Posted 8 days ago

Job Snapshot

Full-Time
Travel - None
Experience - 2 to 5 years
Degree - None
Computer Software, Telecommunications, Internet - ECommerce
Telecommunications, Marketing, Information Technology
42

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Job Description

Marketing Analyst

Location: Philadelphia, PA 19103



Job Description:

  • Utilizing our content management system inputting headlines, stories, links and graphics/photos for display
  • Creating and maintaining reporting, presenting results, analysis and making recommendations for multiple campaigns as assigned
  • You will also be responsible for using internal and external data sources for data analysis, reporting, reviewing and developing conclusions and recommendations based on the data.
  • Must be well versed in different digital measurement and data technologies, with the ability to build innovative measurement and recommendation solutions.
  • Writing, editing headlines and copy to engage users and drive web traffic
  • Utilize a content management system inputting and scheduling headlines, stories, links and graphics for display on the site
  • Sourcing graphics and photos formatting them for display on the site
  • Working within an established editorial approval processes
  • Prepare and maintain documentation: status reports, campaign reports and user guides.
  • Develop and present recommendations for optimization of website design, content, campaigns and the overall customer experience
  • Update existing and create new reporting providing results, insights and make recommendations for improvement
  • Generate ad hoc and scheduled reports with KPI's and other supporting metrics; develop analytics dashboards and automated reports
  • Report on projects and drive product decisions pre and post-launch
  • Work with our Project and UX teams to supplement quantitative analysis with qualitative data including surveys, user testing, and focus groups
  • Coordination of tracking tags, tracking strategy, and tag management on site

 

Required Skills

  • 2+ years of digital editorial/writing experience with both marketing and commerce campaigns
  • 2+ years of web analytic experience
  • Proficient in Adobe/Omniture (Site Catalyst, AdHoc and Workspace)
  • Experience working within Content Management Systems
  • Knowledge of AP style
  • Understanding of marketing tactics - how to drive quality web traffic
  • E-commerce experience a plus
  • Must be analytical, creative and have strong attention to detail fully implement ideas from start to finish
  • Proven ability to work effectively with cross-functional teams in a matrixed organization
  • Demonstrated experience with successful execution of a content marketing strategy, with display/distribution of content as primary focus
  • Demonstrated experience with using digital and/or print content to generate leads and sales.
  • Understanding of HTML/CSS, Javascript
  • Familiar with digital and video ad serving technologies including FreeWheel, OAS, DBLCK, etc. not required but a plus.
  • Bachelor's Degree preferred

Job Requirements

  • 2+ years of digital editorial/writing experience with both marketing and commerce campaigns
  • 2+ years of web analytic experience
  • Proficient in Adobe/Omniture (Site Catalyst, AdHoc and Workspace)
  • Experience working within Content Management Systems
  • Knowledge of AP style
  • Understanding of marketing tactics - how to drive quality web traffic
  • E-commerce experience a plus
  • Must be analytical, creative and have strong attention to detail fully implement ideas from start to finish
  • Proven ability to work effectively with cross-functional teams in a matrixed organization
  • Demonstrated experience with successful execution of a content marketing strategy, with display/distribution of content as primary focus
  • Demonstrated experience with using digital and/or print content to generate leads and sales.
  • Understanding of HTML/CSS, Javascript
  • Familiar with digital and video ad serving technologies including FreeWheel, OAS, DBLCK, etc. not required but a plus.
  • Bachelor's Degree preferred


Job ID: RPJO040368
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